MTU SEO Assignment

Keyword Research Report Brief:

1. Restating the website’s target audience and objectives
2. Creating an initial list of keywords (minimum of 10, maximum of 30) relevant to this target audience. If you have multiple target audiences, just choose one.
3. Using a Keyword Research Tool to find the phrases with higher volume.
4. Using your own common sense to highlight the phrases that have the most relevance to your website’s goals and target audience.
5. Select 2 phrases and state why these two rather than others.

Target Audiences:

• Readers of sci-fi, fantasy, and speculative fiction.
• Writers of sci-fi, fantasy, and speculative fiction.
• People who are interested comics of sci-fi, fantasy, and speculative fiction.
• People who are specifically interested in fantasy book reviews of Irish authors.

The target audience I will focus on is people who are specifically interested in fantasy book reviews of Irish authors.

Keyword Research:

Data as per https://app.mangools.com/ accessed 07/12/2024.

Phrase	Search Volume (Last 6 months)	Difficulty	Relevance
Irish Book Blogger	NA	14/100 – Easy	High
Irish Fantasy Books	110	18/100 – Easy	High
Irish Fantasy Authors	NA	18/100 – Easy	High
Irish Fantasy Novels	20	18/100 – Easy	High
Irish Fantasy	80	18/100 – Easy	High
Fantasy Book Review	320	29/100 – Possible	High
Fantasy Blog	NA	23/100 – Possible	High
Fantasy Book Reviews	NA	36/100 – Possible	High
Fantasy Book Blog	NA	60/100 – Difficult	High
Irish Fantasy Fiction	NA	15/100 – Easy	High

Two Main Phrases:

1. “Irish Fantasy Books” – Second highest number of searches within a six-month period of the above-mentioned keywords (110) and also easy to compete for with an easy rate of 18/100. Given the target audience I’ve chosen who are specifically interested in fantasy book reviews of Irish authors, this phrase has high relevance.
2. “Fantasy Book Review” – Highest number of searches within a six-month period of the above-mentioned keywords (320) with a possible level of difficult rated at 29/100. Whilst my target audience is people who are interested in fantasy book reviews of Irish authors, I believe these keywords might help capture a wider audience who like fantasy books in general.